Granville Island Brewing
A quick look at a packaging concept I created for GIB’s Gose with Peach
Research & Sketch
This beer is a perfect summer brew, and nothing screams summer in vancouver more than an evening at Spanish banks. I took inspiration from the iconic Vancouver beach logs, and the colours and optimism of a summer sunset.
I chose to center my concept around strong, square handlettering to reflect Granville Island Brewing’s positioning as an accessible craft beer for hard working suburban folks.
Experimentation and Refinement
As I moved to digital drafts I refined the text I had created and deducted that additional hand-drawn elements would help to create a more cohesive look and feel.
The colour story of this design was very important – a Gose-with-Peach-worthy sunset needs to reflect the juciness and vibrance of the beer itself. I experimented with combinations until I found a palette that was both vibrant and relaxed.
Silhouette and Printing Prep
One of the liberating things about school projects is that some real-life limitations can be forgotten for the sake of creative expression. Here, since I knew this piece would not be going to print, I was able to design a label that had an usual die that may have been quite hard to sell in the real world.
I chose to have the sun of my sunset break the edge of the label, just as the sun breaks the edge of our plane of vision during dusk and dawn. I also gave the label a waved edge, for obvious beach-related reasons.
What I Learned
This was a project that really shaped my process and design style. I learned a lot about pre-press for packaging, I learned a lot about recieving and metabolising feedback, and I learned that tactile methods are just as effective for creativity as digital ones!
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